Not a mastermind. Not a conference.
THE Experience
The Inner Circle is an invitation-only retreat for 8 hand-selected designers, hosted at Blackberry Farm in the Smoky Mountains.
The experience includes six months of private group coaching leading up to our gathering in February 2027.
Created exclusively for women I have previously coached, this is a high-trust room of interior designers already operating at a high level. No time is wasted. There is already a shared vocabulary.
Every woman was intentionally selected not only for the business she has built, but for the unique perspective and narrative she brings to the group.
Four days of private coaching and strategic conversations that move the needle forward - hosted at the bucket list property, Blackberry Farm in the Smoky Mountains.
Our HQ is on 5,400 acres - a private farm and mountain privately held by the family who created Ruby Tuesday.
Parts of the property were designed by Suzanne Kasler and Stanley Dixon. Swoon-worthy!
I booked an entire 9-room Estate just for us. Mountain views. Multiple fireplaces. En-suites. A Private Terrace.
Roundtables. Guest Speakers. Strategy Sessions. Farm To Table Meals. Horseback Riding. The Spa. A Private Property Tour. Open Q&A with the Blackberry Design Firm.
Blackberry Farm
Our HQ
"The property is experiential and widely respected for its deep commitment to community, sustainability, and organic beauty."
Architectural digest
Notes on blackberry
Mary Celeste Beall
I researched and toured multiple properties and landed on Blackberry for a few reasons. First - naturally, it is five-star all the way - experiential, expansive, and designed by the best minds in the industry.
Secondly, Blackberry is an absolute masterclass in brand positioning, hospitality, strategic growth, and multiple revenue streams.
Beyond the hospitality arm, Blackberry has expanded into residential real estate, a design-build division (that starts at $950 per square foot - excluding architecture & furnishings - and yes, we are meeting with the team for a private Q&A!), a line of retail products that sell internationally, a lifestyle club - all while maintaining an incredibly distinct point of view and brand standard.
Blackberry is privately held. Mary Celeste Beall is currently the proprietor of the entire Blackberry brand. In 2016, her husband suddenly passed away in a skiing accident. She was 39, with 5 children. She is credited with the visionary expansion of Blackberry Farm. We have so much to learn and study. Her story and strategic vision have been highly covered by The Today Show, WSJ, Fredric, Veranda, and Inc. magazine.
Six months of facilitated peer roundtables with a vetted circle leading up to Blackberry
A spa session - your choice of: facial, massage, manicure, sauna, and steam
Private coaching and small-group strategy sessions, and three private sessions with coveted speakers & open Q&A
Your choice of on-site experiences - horseback riding, wine & cheese tasting, sporting clays, cooking class etc.
All meals & beverages - the cuisine is farm-to-table from the Blackberry Gardens
Black car transportation from your home, airport, and Blackberry - everything is taken care of
First class, round-trip ticket to Blackberry Farm - my assistant will arrange it all
A five-star, three-night, and four-day stay at Blackberry Farm, a Relais & Châteaux property
What's included
The Inner Circle
Pre-retreat onboarding, website audit, and updated biography
Structured post-retreat integration to carry momentum
six months leading up to the retreat
Each designer will receive private onboarding, in-depth website audits, newly written biographies, and six months of pre-retreat coaching roundtables with the group leading up to Blackberry.
We'll meet monthly for coaching sessions where we intentionally work to move the needle forward strategically. For two of the months, I am bringing in coveted speakers.
Kathy Kuo will be presenting on building a $100M namesake brand - licensing, product development, etc. The other speaker, Beth, legal advisor to families with a net worth of $500M+ (she was Michael Jordan’s divorce attorney), will walk you through selling to ultra-high net-worth clients and secret circles to know about.
During the six months of sessions, we will build rapport and create offline conversations, sharing resources - vendor lists, contracts, press leads, etc. By the time we are at Blackberry, you’ll be connecting with your most trusted confidants. This group is your new industry best friends. My guess? You will be traveling together to market.
Following Blackberry, we will remain connected through structured post-retreat integration sessions to keep momentum moving.
The experience begins long before Blackberry Farm - and continues after you leave
The Inner Circle is not theoretical.
It is practical, strategic, and built for designers already operating at scale.
the work
As you know… how you sell matters as much as what you sell.
For stage two of your brand - we refine exactly what to send, say, and present before, during, and after high-stakes client conversations - so you can lead consults and partnership meetings with great authority and ease.
This includes language for pricing, objection handling, and confidently standing in your fee without explanation. We will workshop this together. We will film it so you can practice. We will role-play in mock conversations.
Sales Confidence & Consult Mastery
theme one
Structure creates confidence - for you and your client.
We break down specific tweaks you can make to package, price, and present full-scope design work that supports $500K-$5M+ projects.
We will work through pricing models, proposal language, and visual presentations designed to reduce friction and reinforce trust to get the contract signed.
You’ll also receive direct feedback from the group - offering insight, perspective, and refinement. You all live in different areas of the country and bring unique insight.
Million Dollar Offers & Proposals
theme two
Revenue is only one part of the equation.
We’ll identify where money is being left on the table and the 5% tweaks that can dramatically increase your wealth.
After investing $120,000 learning from my tax and financial advisors and studying how $5M–$50M+ entrepreneurs use tax strategy, I discovered key concepts that shifted my mindset from “Can I write this off?” to “How do I structure this to write it off?”
Over fluffy lattes and mountain views, I’ll share the lessons that changed everything for me, including how my business paid for my wedding and how I received $96,000+ in gifted products from luxury brands last year alone (clothing, jewelry, skincare, Sisal rugs, shutters, coffee table books, etc.) And no, you don't need a massive following.
Wealth Strategy & Financial Positioning
theme three
Your title beyond “Founder & Principal Designer”
We are going to discuss building equity beyond client work through second, third, and fourth income streams.
I am talking - partnering with developers and gaining equity on properties, licensing, sitting on paid boards, creating a podcast, lead generating on a stage, and selling out courses. We will refine the conversation based on the group's categories of interest.
The pre-retreat private, off-the-record conversation with Kathy Kuo will dive into how she built a $100M a year brand, the realities of royalties and brand partnerships, and how designers are truly compensated for their name, face, and influence.
Second Stream & Expansion
theme four
The room matters.
This retreat brings together a small, vetted group of 8 designers operating at a similar level - creating a space for honest conversation, shared resources like - who is doing your renderings, capitalizing on AI, how exactly do you price, how to manage a VA abroad, sharing vendor pricing, etc.
This list includes eight of my absolute favorite clients over the past decade of consulting - incredibly accomplished, savvy, and generous entrepreneurs, mothers, and leaders.
Connections begin six months prior to Blackberry and continue through structured post-retreat integration.
Private Peer Network
Theme Five
Investment $63k
Inclusive of six months of coaching, a three-night and four-day stay at Blackberry Farm, first-class round-trip airfare, black car transport from your home, all farm-to-table meals & beverages, spa services, unique on-site activities, private speaker sessions, assistant support, brand strategy coaching, and a vetted circle of high-caliber women.
Investment
The Inner Circle
Our first round of work has generated significant returns, including multi-6- and 7-figure wins shortly after our coaching, resulting from positioning shifts, building out partnerships, and strategic decisions made together. As you know, I am relentlessly focused on ROI and strategy. I designed this experience to do it again in a larger way, building on the foundation we already created. Similar to the first time around, I want to help you skip years of the learning curve. I am confident the access, conversations, and strategy will create opportunities that make the investment feel small compared to the value created over the years that follow.